DreamLine Marketing 4 Point Local Market Domination System

Website Design and Development
Internet Marketing Services

4 Point Local Market Domination System�

Internet Marketing Process

Internet Marketing Services
Client Interview
Technical Meeting
Keyword, Market, and Competitive Analysis
Search Engine Optimization Development
Reporting and Tracking
Monthly Maintenance

4 Point Local Market Domination System™

Are you looking to use 21st Century Internet Marketing Strategies to Rejuvenate Your Business and Attract Large Numbers of Prospects Who Live In Your Area?

If you are using old marketing strategies (such as yellow pages, direct mail, print advertising) and hoping for word-of-mouth referrals to grow your business, consider these statistics:

97% of American internet users use the internet to shop - of which 57% characterize their behavior as "shop online, purchase offline" (NPD Group)
90% of online commercial searches result in offline bricks and mortar purchases (proprietary research/comScore)
82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP/comScore)
80% of budgets are spent within 20 miles of the home (DMA / proprietary)
74% of internet users perform local searches (Kelsey Group)
73% of online activity is related to local content (Google)
66% of Americans use online local search, like Google local search to locate local businesses (TMP/comScore/proprietary average)
61% of local searches result in purchases (TMP/comScore)
54% of Americans have substituted the internet and local search for phone books (comScore networks)
35% of all searches are local (DM News)

What this means to you is:

90% of online commercial searches results in offline purchases.
61% of all local searches results in a transaction.
36% of all internet searches are for local businesses, just like Yours!

Is This An Opportunity You Can Afford To Miss?

More importantly,
When local prospects search for what you offer, DO THEY FIND YOU?
If they do find you, where are you in the Search Engine Ranking?

According to numerous studies:

The #1 ranked site gets 41% of the clicks.
The #2 ranked site gets 12% of the clicks.
The #3 ranked site gets 8.5% of the clicks.
The rest of the sites from #4 and below get the rest.

What this means to you is:

If you are not in the top 3 positions, chances are, you are not getting your potential customers to your site.
Our Solution For Small Business Owners and Health Professionals is Our:

4 Point Local Market Domination System™

Our 4 Point Local Market Domination System™ is a combination of strategies that will provide the most important things you need to attract more prospects to your site:

1. More "Internet Real Estate" that you control
2. More incoming links to your site.

We have carefully developed a systemized program that will insure your web presence and help you create the "authority dominance" in your local market.

What is the 4 Point Local Market Domination System™?

1. First of all, you need a website: If you are in business, you need a website.
AND you need a website that is:
"Functional" - is short enough and to the point?
"Pleasing to the eye" -is it too distracting?
"Unambiguous" - is there a clear "call to action"?
"Trustworthy" - are there "invisible risk-reversers" - does the reader feel "Safe"
"Lead generating" - is there a lead generation mechanism clearly seen on the page?
"Convertible" - are your visitors converting into prospects that convert to clients?

Not only do you need a website that "looks good and converts" but it must also be:
"Discoverable" - Can the Search Engines and your Prospects find you?
"Crawlable" - or have you inadvertently put out a big "DO NOT ENTER" sign on your site?
"Indexable" - are the Search Engines able to tell what your site is actually about?
"Rankable" - is your website even showing up for Search Results?

Then you need a website that is also "found" by"
- Local Directories
- Review Sites
- Social Media
- Article Review Sites
- Blogs
- Press Releases
- etc.
Most of all:
Your Website Must Be Found By Your Prospects . . .

2. Which brings us to the next point: You must be indexed in the "Local Listing". Are you on the map? Literally. Can your prospect find you on the Local Map?

Map optimization/local listing has become an integral part of our Local Market Domination System. Where it is possible, we aim to achieve high rankings in both Maps and organic results on the same search page. This boosts your "branding" power and your credibility in your local area, PLUS more traffic and sales.
3. Next You must be found on the "Natural" or what is known as the "Organic" Results.
Organic listings are the results returned by a search engine that are generally located on the left of the screen. These are not paid for. These results are based on the relevance of the keyword(s) or phrases entered into a search box by your prospect.
We maximize your local exposure by covering not only the BIG obvious keywords but all those little ones too. The main keyword(s) may deliver the most traffic but those little long tail searches tend to convert into real customers at a much higher rate as they indicate a very specific intent.

There are a lot of those little keywords that all add up to more traffic combined than for the big main keyword. So they are well worth going after.

4. Finally, depending on your local market, it might be an appropriate strategy to employ Paid Listing or PPC (Pay per Click).

With PPC advertising, you pay a fee every time a visitor clicks on your ad online. PPC advertising is an extremely effective way to attract new customers to your Website, but because you pay for each visitor who clicks on your ad (regardless of whether they purchase from you or not), it's important to get it right and also manage the campaign closely.
That's where we come in. Our PPC expert will set-up your campaign with Google, Yahoo! or Bing, write your ads and split-test them against one another to ensure that the most effective ad is running at all times.

To learn how you can get help in implementing Your own 4 Point Local Market Domination System™ and get a marketing-focused Website that is found in the search engines, and that converts visitors to customers, Click Here